A Package Deal

The Internet Marketing Newsletter
March 2006 #1

Internet Marketing Support Resources



You May Read This Issue On-Line:
>> http://www.smithfam.com/weekly.html

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The WebMaster's Tool Kit CD

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>> http://www.smithfam.com/wtk/

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++++++++++++ This Week ++++++++++++


A Package Deal
By Robert Smith


+++++++++++ Feature Articles +++++++++++


So You've Got A New Product
By Bob McElwain

Wrapping Up Profits With A Package Deal
By Marcia Yudkin

How To Create Your Web Site Marketing Plan
By Herman Drost

Strategies Of Successful Market Offers
By Pavel Lenshin

Can We Talk Frankly About Resale Rights?
By Willie Crawford


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>> http://www.smithfam.com/webkit/

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++++++++++ This Week's Tip ++++++++++

A Package Deal
By Robert Smith

Rather than forcing people to identify their exact needs
value added packages of related products provide a combination of
options at a set price,

No matter what product or service you are selling it will
sell better and earn you more profit if you offer it in a package
of some kind. If you already have a unique product or service you
can easily more than double your total profit simply by including
a few low cost value added bonuses along with your product.


Buyers Prefer Packages

Packages have become the preferred way to purchase almost
anything today. You see package deals on everything, from fast
food to car repair.

Package deals often offer discounted prices; in most cases
the package price is much lower than the cost of the individual
products if purchased separately.

Often we don't know in advance what our needs are. A package
deal offers a set price and removes insecurity about what the
final price will be.

I recently purchased a package deal to have my car's brakes
overhauled. The cost might have been more than the least I could
have paid, but with the package deal I didn't have to be
concerned about what needed to be done, I was comfortable leaving
everything up to the experts.

Packages are better for merchants because packages are
easier to sell than individual products and result in a more
profitable, higher dollar volume per sale.


Package as Sales Tool

Packages may include free inspections or research into your
future needs. You may not have the experience to identify these
problems or needs on your own.

Including at least one product or service that is unique in
the marketplace can often sell the entire package, sometimes for
a lot more than your unique product or service on its own.


In a Nutshell Packages are:
- Easier to Sell
- Higher Profit
- Higher Dollar Sales
- Higher Perceived Value


The Internet's best selling products

The Internet was founded out of an identified need to share
information. Information products are almost 100% profit and are
the perfect products to market on-line. Often Information
products can be delivered instantly without the buyer even
leaving home.

Since 1983 I have developed and sold information products,
but since1996 when I began selling Information on-line my
business has really taken off.

Before the Internet I paid out most of my profits in
printing and advertising. I was forced to sell through
distributors, who sold to retailers, and everything had to be
paid for, produced and shipped months ahead of making sales. I
was lucky to make 20% net profit on my own products.

I developed a computer program entitled "Be Your Own Coach"
in the early 1980s. This was a software program that helped
joggers develop a custom program to meet their fitness needs. It
took 6 years to develop, Even as the originator of the product I
was paid dead last. I had to pay programmers and printers,
distributors and retailers in full before I earned any profit.

I obtained national distribution, it was the number one
selling software program of its kind in the marketplace, yet I
earned very little. The software company, distributors and
retailers earned over 80% and almost all the costs came out of my
20%.

On the surface my first successful product failed, yet I
earned valuable experience I wouldn't have had, and it paid off
later.


Free Enterprise

I honestly feel that anyone with enough desire and the
willingness to learn can earn a good income working on-line. It's
possible because the operation costs can be so low.

Without the $2000 a month lease an online business can be
profitable from the beginning with very little actual out-of
pocket investment. On the downside, learning marketing requires
time and effort.

Growing a business from the ground up may not be as easy as
others have told you. Like learning any job, a business requires
specific skills that must be developed over time. If it was as
easy as they say, everyone would be successful without any
effort.

We are accustomed to being paid a wage for the work we do,
but starting a business is more like launching a rocket, most of
the learning and work required must be invested up front before
we ever get it off the ground.

The first sale is the hardest, that's why people frame that
first dollar. After you get your business off the ground it gets
easier and more profitable over time.


Make Your own Package

Ultimately the best product or service you can sell on-line
is one you create yourself and have complete control over. Start
with a package like the Master's WebKit CD to develop your own
information product package and offer commissions to others to
help you sell it.

Use the website templates and graphics included to create
your own website for any product or service, or use the
information and software to drive free traffic to your existing
website.


Summing Up

If you have been waiting to start your own business, you
have already waited too long. The way to earn a living on-line is
to get started, and stick to it.

You may experience some failures along the way, failure is
part of the learning process, but even if you fail at some of the
steps, you will be ahead of where you are right now.

Most successful people fail, often over and over, but they
become successful in the long run because the never give up.
Successful people are successful not because they do everything
right, but because they don't give up. The only way you can
REALLY fail is to not get started - or to give up.

<-------------===> About the Author <===------------->

ROBERT SMITH helps thousands successfully market their Internet
based business. You'll find tons of free marketing tools &
resources on his Internet Marketing web site at:
>> http://www.smithfam.com/.

The WebKit CD - Complete Marketing Toolkit
>> http://www.smithfam.com/webkit/

You can reach him by phone at: 689-1847 PST
and by email at.

<-------<===(**)===>------->

===============================================

"Insider Secrets to Marketing Your Business on the Internet"!

FIND A MARKET that is easy to reach and then find a need in that
market that you can fill. This is the easiest way to success and
almost EVERYONE OVERLOOKS IT!

Internet Marketing Center
>> http://www.smithfam.com/marketingtips.html

===============================================

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>> http://www.smithfam.com/host.html

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++++++++++ FEATURE ARTICLES ++++++++++

So You've Got A New Product
By Bob McElwain © All Rights Reserved
Recently a fellow called me twice about a week apart. He
wanted me to help him introduce a new product via the Web. 90% of
his end of the conversation was about the wonders of this new
wonder.
>> http://www.smithfam.com/news2/feb03a.html

<==========*($)*==========>

Wrapping Up Profits With A Package Deal
By Marcia Yudkin © All Rights Reserved
Packages of services or products provide a combination of
options at a set price, instead of forcing people to identify the
ideal mixture for their needs.
>> http://www.smithfam.com/news2/feb03k.html

<==========*($)*==========>

How To Create Your Web Site Marketing Plan
By Herman Drost © All Rights Reserved
A web site marketing plan is essential not only just to
survive but to continue to thrive and expand your business. You
should spend 80% of your time marketing your web site. It's the
life blood of your online business.
>> http://www.smithfam.com/news2/feb03d.html

<==========*($)*==========>

Strategies Of Successful Market Offers
By Pavel Lenshin © All Rights Reserved
The more unique benefits and features your proposition can
offer to the market, the more "open-minded" market will be
towards that proposition of yours.
>> http://www.smithfam.com/news2/feb03f.html

<==========*($)*==========>

Can We Talk Frankly About Resale Rights?
By Willie Crawford © All Rights Reserved
Get reprint rights to the right product and you're set to
generate a steady income stream for a long time. Buy the wrong
reprint rights and you're just out of your time and money.
>> http://www.smithfam.com/news2/jan03k.html

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<=== A Seed Gives Birth to Fruit of Its Own Kind ===>

Information Marketing Specialists
Smith Family Enterprises Inc., Bob Smith
2606 Summer Lane Eugene OR 97404

(541) 689-1847

Join Our Information Sales Affiliate Program


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