Promotion and Submission Secrets

The Internet Marketing Newsletter
November 2005 #1

Internet Marketing Support Resources



You May Read This Issue On-Line:
>> http://www.smithfam.com/weekly.html

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++++++++++++ This Week ++++++++++++


Promotion and Submission Secrets
By Robert Smith


+++++++++++ Feature Articles ++++++++++

Simple Traffic Strategy
By Robert Smith

How To Achieve High Rankings In The Search Engines
By Sue Doughty

Building Link Popularity
By Scott Buresh

The Art Of Networking
By Alvin Apple

7 Powerful Ways To Boost Your Existing Traffic!
By James Low


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++++++++++ This Week's Tip ++++++++++

Promotion and Submission Secrets
By Robert Smith

The Internet is growing so fast that by the time I finish
this article some information will have become outdated. In 2005
the Internet was growing at an average rate of over one million
new users a month, it is expected to at least double that in
2006.

There are about 400,000 new web pages going up on the
Internet every day. Finding one single web page can be like
finding a needle in a haystack of needles.


Design Your Page for Easy Navigation

Thoroughly plan your website navigation. Design it so that
each major page is linked to all other important pages. Each
important page should also stand on its own.

If you try to bring in all your visitors through one main
page you are limiting your potential success by a huge amount.
Offer several front doors to enter your website. You can then
submit each major page separately using separate keywords,
titles, descriptions, and Meta Code for each page.


The Internet Was Developed For Free Information Exchange

One of the most powerful things you can do to bring in
visitors is to offer them some of your valuable information.
People still go on the Internet to find information about
something. Develop your niche by offering free information.


Develop Your Own Mailing List

Email is still the cheapest and most powerful marketing tool
out there. It's important to network and develop relationships
with your visitors; studies show that it may take up to seven
visits before you make a single sale, so give your visitors a
reason to return. Start a newsletter and email updates. Learn
how often to contact your visitors so that they will want to
receive your updates. Don't SPAM it won't work.


Develop Your Own Marketing Strategy

There's no way that your page will come up in the top ten
for every search done for every keyword. This is impossible.

Learn how to focus your web page down so that you are able
to define its purpose in one or two specific words. Internet
marketing is a "pull" medium, the visitor must be "pulled" to you
site because of something they want that you have to offer. This
is usually information or a service or product.

So to be successful you need to "pull" or attract people
into visiting your web site by using the keywords your perfect
customer would type in a search engine if he was looking for the
information or product or service you offer. Most good keywords
are nouns, they describe a person place or thing, the more
specific your keywords are the more targeted your submission will
be to your niche market.


Learn To Network

Be co-operative not competitive, you'll go a lot further on
the Internet.
Contact other related web sites and exchange links or banners and
information with them.

In the off-line business world many businesses band together
forming malls where all businesses gain an advantage of more foot
traffic. Internet malls are not as useful in bringing in traffic
but exchanging links with related websites, joining related Web
Rings, and Banner Exchanges can all impact on your bottom line.

Cross referrals are also a powerful marketing tool, Since
you can't be an expert in everything try to become an information
source, help people find what they are looking for, Just having
answers and being willing to share brings them back over & over.


Market To Your Own Customers First

Many businesses forget this technique but it's one of the
best. The easiest sale to make will always be to an existing
satisfied customer. Stay in contact and follow up with your
customers.


Your Proper Selection of Keywords

This is the most important step in a web site design. If
you developed the greatest web site for the best product or
service and didn't develop your keyword strategy you will not get
many visitors.

Start by developing a list of the top 40-50 words you can
think of. Next put them in order of importance. Now combine your
keywords into as many 2 or 3 key word combinations as possible.

Last, test your keywords to determine which are your
strongest keywords and keyword combinations. Test your best
keyword combinations with several search engines. You can view
the source for other pages that come up higher than your site in
the listings. Revise your page and re-submit and retest until
you are satisfied.


Use Popular Keywords But Only In Power Combinations

Always use keyword combinations when selecting keywords.
You may have a great keyword but if everyone else is also using
it you may still be too far down in the listings to get found.
Develop keyword combinations with your best keywords. You can
combine your best keywords with popular keywords.


Use Keywords in Your Title

Your page title is indexed by all the important search
engines. Make absolutely sure that you place your best keywords
in your title. Use your best keyword as the first word of your
title, and then repeat it again later in the title if possible.

Use your best keywords over again in your description and
again in your keyword list. Use as few words as possible in your
title so that each keyword is a bigger percentage of the title.


Start the Title with "A" Or with a Number

Several search engines including YAHOO still print the
search results in alphabetical or numerical order. Actually "A"
isn't first. Starting your title with a space will score higher
than an "A" and ! " # $ % & ' ( ) * + , - / are all higher than
an "A". If reasonable try to start your title with a number or a
symbol.


Change Your Title, Description & Keywords and Re-Submit Often.

When you change your web page also change your page title
and keywords. Some search engines will automatically update to
your new listing immediately but several will create a second
listing with its own title and description. For a while at least
you may end up with 2 or more search engine listings.


Creative Keywords

You want your title & description to be interesting and
inviting but you can be a little more creative in selection of
your keywords. Using common miss-spellings of common keywords
can sometimes work wonders, especially when combined with popular
keywords. After building your keyword list try some common
misspellings of some of some of your power keywords or keyword
combinations.


Use the Plural Keyword When Possible

If someone searches for "webmaster" and you use webmasters
as your keyword your site will be found since webmaster is part
of webmasters. If you had just used the singular webmaster and
someone types in webmasters plural your site would not be found.
In short use the plural whenever possible.


The Meta Tags

No site is finished without Meta Tags. Meta is HTML code
that you insert into your finished web page. It comes a before
the tag. The Meta Tag is like a mini index of your web
site. Your Meta Tags are found first by the search engines. Most
the bigger search engines can read "Meta Code" and some depend on
finding Meta Tags to index your page correctly. Words contained
in the Meta Tags are given a LOT of keyword weight in the search
engines.

If you repeat your top keywords in your Meta Tags keep the
number of repetitions to 5 or less to avoid having your
submission automatically getting filtered out for keyword
spamming.

Many popular web site design programs still do not make it
easy to create your own Meta Tags. There are two tags that should
be on every page to be indexed properly. The "DESCRIPTION" and
the "KEYWORDS" tags should be added to the HTML code before
uploading any files and submitting any page.


Meta Generator

My favorite free Meta generator tool will write all the Meta
Tag code for you and generate the HTML to paste into your pages.
>> http://vancouver-webpages.com/VWbot/mk-metas.html

URL Submission Software

The act of submitting your web pages to the search engines
can be a time-consuming and never ending struggle without
software automation.

You can get a free demo of the software I use to submit all
my pages. The demo will only submit to 50 places free but this
software is a must buy if you want to get free traffic via the
search engines.
>> http://www.smithfam.com/ts/

<-------------===> About the Author <===------------->

ROBERT SMITH helps thousands successfully market their Internet
based business. You'll find tons of free marketing tools &
resources on his Internet Marketing web site at:
>> http://www.smithfam.com/.

The WebKit CD - Complete Marketing Toolkit
>> http://www.smithfam.com/webkit/

You can reach him by phone at: 689-1847 PST
and by email at.

<-------<===(**)===>------->

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"Insider Secrets to Marketing Your Business on the Internet"!

FIND A MARKET that is easy to reach and then find a need in that
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almost EVERYONE OVERLOOKS IT!

Corey Rudl - Internet Marketing Center
>> http://www.smithfam.com/marketingtips.html

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++++++++++ FEATURE ARTICLES ++++++++++

Simple Traffic Strategy
By Robert Smith © All Rights Reserved
In eight years I have grown from a couple of visitors a day
to averaging well over 5,000 visitors a day, and the quality of
the traffic generated gets better as time goes on
>> http://www.smithfam.com/news2/july03a.html

<==========*($)*==========>

How To Achieve High Rankings In The Search Engines
By Sue Doughty © All Rights Reserved
Search engine optimization will be one of the most
important investments you will make. Whether you decide to take
on the project yourself or hire a professional service, we highly
recommend search engine optimization before you submit to the
search engines.
>> http://www.smithfam.com/news2/june02o.html

<==========*($)*==========>

Building Link Popularity
By Scott Buresh © All Rights Reserved
Link popularity is a factor that many search engines use
when ranking web pages within their indexes. Simply put, most
search engines give a ranking boost to sites that have incoming
links from quality, related sites.
>> http://www.smithfam.com/news2/jan03f.html

<==========*($)*==========>

The Art Of Networking
By Alvin Apple © All Rights Reserved
The technique I speak of is networking; probably the
oldest, most accepted, and least expensive means of promoting
yourself or your business.
>> http://www.smithfam.com/news2/networking.html

<==========*($)*==========>

7 Powerful Ways To Boost Your Existing Traffic!
By James Low © All Rights Reserved
More than 40% of website traffic comes from bookmarked
repeat visits. Are you taking advantage of this popular browser
feature by encouraging your visitors to bookmark your site.
>> http://www.smithfam.com/news/oct00s.html

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<=== A Seed Gives Birth to Fruit of Its Own Kind ===>

Information Marketing Specialists
Smith Family Enterprises Inc., Bob Smith
2606 Summer Lane Eugene OR 97404

(541) 689-1847

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