Information Business Basics

The Internet Marketing Newsletter
May 2004 #1

Internet Marketing Support Resources



You May Read This Issue On-Line:
>> http://www.smithfam.com/weekly.html

=================================================
The WebMaster's Tool Kit CD

Information, Software, Graphics, and Webmasters Design
Tools are Critical to your On-Line success.

Good tools compensate for ANY lack of skills. Since you
can't possibility be an expert in every aspect of Design and
Marketing, Why not invest in the Tools and Information to assure
your success.

Business Opportunity & Web-Site Included
>> http://www.smithfam.com/wtk/

==================================================
++++++++++++ This Week ++++++++++++


Information Business Basics
By Robert Smith


+++++++++++ Feature Articles ++++++++++

The Market Value Of Information
By Robert Smith

The Package Deal
By Robert Smith

Freedom Vs. Security
By Robert Smith

Publish Your Own Information Product
By Robert Smith

Business Information Packages
By Robert Smith

===============================================

The Ebook Wholesaler

An EXCLUSIVE members only website where you get EXCLUSIVE access
to over 76 quality ebooks to resell in Highly Targeted Niche
Markets every month. Each eBook is fully brandable with your own
Links.

Get Our Free 6 day eBook Marketing e-Course
>> http://www.smithfam.com/autoebw.html

MORE INFO? See 76 ebooks with Exclusive Resale Rights
>> http://www.smithfam.com/eBookWholesaler.html

===============================================

NEW - The Ultimate eBusiness CD v10.0

The biggest, the best, the most valuable information
products package ever just got better

Duplicate and sell your own CDs and keep every cent. Tons
of ebooks and software products with master resale rights and
a complete sales website included.

Price Reduced to $67.00
>> http://www.smithfam.com/ultimate/

===============================================

More Traffic To Your Website

Traffic Seeker Software submits to over 800,000 places
instantly. No other program even comes close at any price.
Traffic Seeker is now the highest rated submission program
on the net. It comes with a 100% satisfaction guarantee.

Download the Free Demo Here
>> http://www.smithfam.com/ts/

===============================================

The Master's WebKit CD

It's all on the CD, software, scripts, graphics, web
templates and resellable information products including many of
the best and most popular downloadable information packages you
can use to grow your own business and resell keeping 100%.

Visit the website to learn more
>> http://www.smithfam.com/webkit/



===============================================
++++++++++ This Week's Tip ++++++++++

Information Business Basics
By Robert Smith © All Rights Reserved

The most profitable product anyone can sell on the Internet
is information in one form or another. Information products
accounted for over 29% of all Internet sales this year, and it's
growing. Information products are almost 100% profit.

I have earned a good income selling information products,
and there is no good reason you couldn't do just as well in the
information business.

The key to selling information is to offer valuable hard to
find information within your special expertise at a reasonable
price. Millions of people are already searching the Internet for
your prospective information product.

Anyone can create, publish and market information products.
You can also use free information products to promote your
business driving thousands of visitors to your web site at little
or no cost.


The Advantages of e-Publishing

Compared to traditional hard copy publishing, the cost of
e-publishing is almost nothing! Electronic publications can be
updated as often as needed without accruing any out-of-pocket
costs. Sales are delivered on demand.
The advantages of electronic self-publishing include:

NO office to rent
NO printing costs
NO delivery costs
NO staffing costs
NO warehousing
NO inventory tracking
NO geographic limits
NO production or distribution costs!
NO bookstore product returns
NO damaged returns
NO return costs


Finding Subject Matter

Everyone has a special area of interest and expertise and
can publish their own information product. Publishing an
electronic e-book is easy to accomplish and it costs less than
you would think. All one needs to do is research the material,
purchase software, and set up an automatic on-line ordering and
delivery system.

In short' you can self-publish an information product on any
subject that a conventional book could be written about. The best
selling products deal with some form of hard to find information
in a specialty niche.


Good Selling Information Products Include:

How-to e-books on any subject
Cook books & recipes
Buying a used car or RV
Automotive specialties
Exercise, health & fitness
Solutions to specific health problems
Weight loss
Buying real estate & no money down
No money down plans
Pet & training information
Wildlife and the outdoors
Recreational and travel topics
Saving or making money
Real-estate or investing
Sports Information
Music or multimedia CDs
Internet Marketing


Information Product Formats

You can sell information in the form of electronic text,
audio or video format. You can deliver via download or compile
information onto CDs.

There are two common e-book creation formats being used to
produce and distribute electronic e-books.

1) Adobe Acrobat is a popular software program for creating
e-books. The Acrobat format is not my first choice for three
reasons:

To view you must download and install reader software.
Acrobat software to produce e-books is expensive
The learning curve for the Acrobat is difficult to master

Visit Adobe.com to learn more about authoring in Acrobat
>>http://www.adobe.com/products/acrobat/

2) HTML Compilers are software programs that use standard web
pages to produce e-books. Compiler software compresses normal web
pages into self-extracting executable file (.exe) Using standard
hyperlinks.

Compilers display your pages like you are used to viewing
with your Internet Explorer browser interface. PC users can
download and view e-books produced with any compiler software
program.

Overall the best HTML Compiler I tested at any price is the
"Active e-Book Compiler" It's also one of the cheapest at $29.
>>http://www.smithfam.com/ebookcompiler.html

3) CD-ROMs allow you to combine audio, video and text formats
into information products. You can include up to 700 Megs of
information on a single CD, that's more than 60,000 pages. CDs
are great for large information packages that would require lots
of time to download or collections of information products, and
they sell well online.

I prefer the CD format best because everything is
self-contained and because downloading or dependence on the
Internet isn't required. On the downside CDs must be physically
shipped to your customers.


Getting Started

Ultimately in order to control your destiny, you want to
develop your own information product. Look to your unique
expertise for an untapped information market and develop a
product or package that addresses your target market.

Most information marketers start off selling other people's
information products. This is good because it helps you develop
marketing skills you'll need, and doesn't cost you much to get
started. You can become an affiliate, purchase resale rights or
purchase information products wholesale and sell retail.

Over time you can either develop your own information
package or you can purchase packages from others and market the
individual products online. Both strategies work. I sell
individual products, packages and CDs.

The information business is not a get rich quick type of
business. You need to be the number one source of the most
valuable and specific information for your market. In order to be
number one you must establish your reputation and expertise and
this takes time.

The key to selling information is in understanding and
reaching your market. In order for your products to sell people
must want your information.

I developed over 5,000 pages of free information in order to
establish my expertise in the marketing information business over
the last 7 years. This free content required thousands of hours
but delivers over 9,000 free visitors a day. Not the way to get
rich quick, but lots better than a job.

You can be as successful in your own area of expertise
probably in much less time. You can learn everything it's taken
me years to learn free on my website or one of my Marketing
Information Packages.


<-------------===> About the Author <===------------->

ROBERT SMITH helps thousands successfully market their Internet
based business. You'll find tons of free marketing tools &
resources on his Internet Marketing web site at:
>> http://www.smithfam.com/.

The WebKit CD - Complete Marketing Toolkit
>> http://www.smithfam.com/webkit/

You can reach him by phone at: 689-1847 PST
and by email at.

<-------<===(**)===>------->

===============================================

"Insider Secrets to Marketing Your Business on the Internet"!

FIND A MARKET that is easy to reach and then find a need in that
market that you can fill. This is the easiest way to success and
almost EVERYONE OVERLOOKS IT!

Corey Rudl - Internet Marketing Center
>> http://www.smithfam.com/marketingtips.html

===============================================

Third Sphere Hosting

More than just a web host. They offer fast and reliable web
hosting, discount domain name registration and some of the best
merchant account services on the Internet. In addition, they
have a suite of tools and comprehensive members section designed
for the new and experienced web developer absolutely free!
>> http://www.smithfam.com/host.html

===============================================
++++++++++ FEATURE ARTICLES ++++++++++


The Market Value Of Information
By Robert Smith © All Rights Reserved
The correct market value for anything is the price a
willing seller and a willing buyer can agree on The buyer
controls the amount he is willing to pay and the seller controls
the asking price.
>> http://www.smithfam.com/news/may02x.html

<==========*($)*==========>

The Package Deal
By Robert Smith © All Rights Reserved
Rather than forcing people to identify their exact needs
value added packages of related products provide a combination of
options at a set price.
>> http://www.smithfam.com/news2/mar03a.html

<==========*($)*==========>

Freedom Vs. Security
By Robert Smith © All Rights Reserved
There are basically two kinds of people; those who are
motivated by freedom and those motivated by security. One has the
courage of self-direction; the other is driven by fear.
>> http://www.smithfam.com/news/nov01a.html

<==========*($)*==========>

Publish Your Own Information Product
By Robert Smith © All Rights Reserved
Anyone can publish an information product. In fact,
publishing a digital book is the single most profitable product
you should consider marketing on-line.
>> http://www.smithfam.com/news/aug00b.html

<==========*($)*==========>

Business Information Packages
By Robert Smith © All Rights Reserved
All of the following information packages are available
with complete resale rights and most come with sales websites for
the packages and the individual products.
>> http://www.smithfam.com/infopackages.html


===============================================

Residual Money Machine

Earn $20 bills over and over again! You won't believe how
easy this is! A great way for the marketing 'Newbie" to get
started on-line.

Including the Web Boot Campmembership free. An automatic
cash generating website, teaching web design, hosting, and web
marketing, with a nice assortment of webmaster tools.

It is also a product every member has the right to resell,
and keep 100% of the profits!
>> http://www.smithfam.com/automatic-money.html

===============================================

Automate All Of Your e-Mail Chores...

Spend your time marketing and promoting your business, not
doing the daily chores! Get software that will do all of
your "dirty work" for you.

Put your e-mail chores... your promotions... your
customer service... your newsletter... your database
clean up... plus much more... on AUTOPILOT today! Go to...
>> http://www.marketingtips.com/mailloop/t.x/6040/

===============================================
<=== A Seed Gives Birth to Fruit of Its Own Kind ===>

Information Marketing Specialists
Smith Family Enterprises Inc., Bob Smith
2606 Summer Lane Eugene OR 97404

(541) 689-1847

Join Our Information Sales Affiliate Program


*** AD RATES & Information
>> http://www.smithfam.com/adrates.html